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Showing posts from October 22, 2017

The Battery Analogy Explained

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You can not see I am ill. From the outside I look fine. I want to explain the fatigue that comes with being chronically ill. Fatigue is not like being tired. When you are tired you simply take a nap and feel recharged when you wake up. I do not feel recharged when I wake up from a full nights sleep (if I manage to get a full night at all) let alone feel recharged after a nap. Waking up Let me explain: My energy levels are like a phone battery that does not charge properly. I can sleep a whole night and still feel like I spend the whole night being wide awake. Imagine your phone not charging properly. The connection between the charger and the battery keeps breaking up. You have your phone connected to the charger all night long, but upon waking you find that your phone only charged 50%. This is how it is for me: There are good days and bad day’s. Let’s say I am having a very good day. I have had a solid 8 hours of sleep and I have just woken up. I start the day with half a b

Small Business Basics 101: 6 Step Beginners Guide to Marketing

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Many business owners, and not just chronically ill entrepreneurs, start a business without a practical and real idea of how they are going to acquire customers. I'm no professional marketeer but I started my own business,  Spoonie Essentials Box , and hit the ground running almost a year ago now and I'd like to share with you a few Business 101 Basics to Marketing. In this Guide I will walk you through marketing basics for beginners and offer useful tips about the various marketing strategy tools I have researched and implemented myself to grow my business brand recognition, customer retention, and new customer acquisition power.  I'll admit this is going to be long, but I promise I'm saving you hundreds of hours of research by condensing a ton of useful information into one article to get you on your way to a thriving small business!  Step 1: Write it down.  As you begin to formulate your marketing plan I strongly urge you to actually write it down, ty